Thu 5th Oct 2023 - Hospitality Rising hits 250,000 job applications in a year Hospitality Rising hits 250,000 job applications in a year with one in three job seekers now considering a career in sector: The inaugural campaign by sector recruitment initiative Hospitality Rising has generated 250,000 job applications for supporting industry businesses since its launch a year ago. The “Rise Fast, Work Young” movement has now reached more than 50% of people under the age of 30 (its target audience) at least once and has significantly improved the image of the industry with job seekers. One in three job seekers are now considering hospitality as a sector in which to work, compared with just one in five in August 2021, with 75% of 18 to 30-year-olds saying the campaign encourages them to work in hospitality. In addition, more than 90,000 job opportunities have been posted to date, gaining more than 800,000 views. The Hospitality Rising TikTok campaign has been particularly successful. Three bursts on the channel over the 12 months, involving 19 creators and 22 pieces of unique content, have achieved a reach of three million, 60,000 clicks and 16 million impressions. In its entirety, across all social channels, the campaign has generated 64 million impressions. Hospitality Rising was formed as the industry faces a chronic workforce shortage, with figures from CGA by NIQ showing 61% of hospitality businesses are experiencing staffing issues and are being forced to reduce trading hours and days as a result. The collaborative movement was formed by former Pret A Manger and YO! marketing chief Mark McCulloch. So far, the campaign has raised £1m and gained the support of more than 300 operators, suppliers, and all of the major sector trade bodies. McCulloch said: “These incredible results mark a significant step towards addressing the ongoing challenges in the sector’s job market and its image as an appealing sector in which to work. They prove our strategy and creative are the right ones and show the progress we are making. As we head into our second year of activity, we’ve got some exciting plans in the pipeline and are fizzing with ideas to help build on the amazing work that’s already been done and I would urge everyone to come and join us on this journey.”